A good point well made
I think you've hit a nail on the head there. You see people walking around with T-shirt with Ché on them, or posters etc.
Most people understand the icon, but not the man or what he represented.
Most Americans are sadly addled by their 'anti-communism' propoganda teachings over the last 50 years to truly understand what Ché fought for.
Far easier to say "who cares all communists must be destroyed" than to understand it.